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So we spoke about the 20 startup’s vying for PepsiCo’s next social campaigns…here’s a summary of how they see some of PepsiCo’s brands employing their stuff:
The Pepsi Refresh project (due in part by the company’s decision to forgo Super Bowl ads) and Dewmocracy, for a new flavor of Mountain Dew, garnered Pepsico a lot of attention. Not surprising then that the startups conferred much of their pitches around means for PepsiCo to execute campaigns using their products.

Breakoutband (an application allowing users to create their own songs with friends, including the beats, lyrics and vocals )and MyCypher (a program that lets aspiring hip-hoppers to use their mobile phones to record tracks and share them with friends) focused on strengthening Pepsi’s already-strong bonds in the music arena. The company looks to setting up a band vs. band challenge presented by Pepsi.

PepsiCo’s Gatorade brand gets the spotlight –- FanFeedr proposed a web and mobile app to let sports fans follow their favorite teams and athletes. Pixable too plans a potential partnership with Gatorade, using its app to amass photos from pals on FacebookFlickr and Picasa to create branded montages.

A lot of the startups at PepsiCo10 were betting on the growth of mobile and tablet computers.

Miso, will allow users to tune in to television shows and earn rewards and badges. An alliance with television programs and brands like PepsiCo is envisioned.

Spot411 wants to insert social elements to TV viewing on the second screen.

On the other hand, wants to build and create conversations around shows. The USP of its technology is the knack to identify exact spots within a show and support it with tweets and status updates.

BizGreet’s and Affine Systems’s approach is from the advertising perspective.

Eventually, Pepsi will finalise 10 of these companies with which to launch pilot projects thus making it the Pepsico10. At Cloud9media, we are championing the creation of contextual social communities around interesting content and would be bringing you the latest developments on this score. Well we say let the best of them win!!! What do you think??

Source: Mashable



What’s next for marketers in the domain of social media, mobile, location and digital video?

PepsiCo executives, digital strategists and brand managers convened earlier this week at Pepsico’s headquarters in Purchase, NY, for presentations, from 20 promising tech startups, for positioning their products in future PepsiCo campaigns at PepsiCo10 with Mashable as a media sponsor.

Imagine a complete change in the way we shop, pay our bill at restaurants, watch television and even wake up in the morning. That’s what they had in mind and here’s a summary:

Changing the Way We Shop, Eat Out and Wake Up!!

Now self-checkout has been around a while, but AisleBuyer wants to further that by letting people use their smartphones to scan QR codes or Quick Response codes, (the little square shaped black and white barcodes). Imagine a zero wait time…AisleBuyer’s system will let shoppers unlock coupons and close transactions with their credit cards. There could however be logistical hurdles in the application.

Pushpins on the other hand, suggests, connecting QR code scanning to existing loyalty cards. Thus when you check out, the coupons are directly credited via your loyalty card.

Now the loyalty cards themselves might change. Mobestream Media and its Key Ring Rewards Card mobile apps allow users to switch their physical cards into digital ones, so you have a virtual wallet when you checkout.

TableTop Media, provides a self-checkout solution called the Ziosk to restaurants. With it, users can simply swipe their credit card when they’re ready to leave. The device also features content and games that users can interact with during their meal.

Evil Genius Designs on the contrary, wants to make your waits in line more entertaining with a series of interactive games (often branded for sponsors) shown on huge screens at places where long lines are customary.

Other companies looking to change the way we shop include ScanBuyMotiveCast and WeReward.

And then there’s Zazu looking to transform the alarm clock, so those of us who use mobile apps will wake up  to news, schedules, weather and even traffic alerts, with ads for products along the way.

Cloud9Media likes the idea of mobile based shopping, but would like to see more social applications, which could make buying niche products and services easier than it is today!

Source : Mashable

With the steeply growing popularity and use of Twitter, there are clusters of useless tweets and some important ones too. Let us take a look at the facts that will amaze!

  • Twitter receives 180 million unique visitors a month! So is this the website every newbie hits for sure? Indeed. Twitter is being talked about as much as people are tweeting and the popularity is bound to attract the ones who are new to the World Wide Web!
  • Twitter has 105,779,710 and increasing registered members! Well this is the most amazing part of the story!
  • Twitter gets 30,000 new users a day! People share and people invite or maybe it is simply curiosity… Twitter has made it easy for anyone new to the tool to join and start tweeting and this encourages participation!
  • Twitter has 175 employees! Well as the network grows, so does the need for people to manage it and this number is also sure to be increasing at a high pace!
  • Twitter gets 600 million search queries a day! With a number of twitter applications and tools, searching for tweets or users has been made easy and the number speaks for itself!
  • 37% of users update their status through mobile phones! Once you start tweeting, there is no stopping. People love to share what they experience and twitter makes it easy for them by allowing access through as simple means as a text message.


  • Of every 100 tweets at an average, 40 are absurd, 38 are chatty, 8 for self promotion, 4 spam and the remaining 8 are meaningful! 8% might be a small amount but when multiplied by the number of tweets each day… it is worth the effort!
  • Tuesdays and Wednesdays are the busiest days for tweets! Strangely, people tweet more when they are at work!

Print and electronic media remain  reliable sources for news and updates even though social media has largely taken over the medium with its toolkit equipping ordinary folks to become citizen journalists. Social Media is a wide arena with endless tools and though some are more reliable than others the basic element of credibility is still an issue!

However that does not stop journalists from relying on this medium to find leads, sources, stories and at times in-depth knowledge about current affairs. But then again it becomes a challenge to decide which tools can be trusted. No use cluttering Twitter applications on the desktop if you don’t have the right people to follow!

But once you get the knack of what is original and what is diluted… social media can be a constructive tool to build a great story or generate good leads. Let’s take a look at the  ways social media can be helpful to its self proclaimed competitors

  • What goes around comes to Social Networking websites before anywhere else! Even if a news channel might have ten people reporting an event, before they are able to send in the details it will be made available on tweets and Facebook updates! It might not be appropriate to extract a story from this resource but it certainly helps prepare a base for it.
  • There was a time when quoting a public figure in the newspapers meant going all the way to either meet them or wait for the PA to connect the call. But the tables have turned! The famous personalities now leave their opinions on Twitter or as a status update on Facebook and quoting them is as simple as a screenshot!
  • Finding leads is easy when you have a Google alert! Before you reach office and start looking for something to work on, Google alerts can keep you updated on the recent mentions of any of the topics you’ve opted to stay informed about!

Social Media, if used the right way, can be advantageous to almost all industries, products and individuals!

“Kids are fighting and I need to go with my peace armaments!” This was a recent Tweet from Shahrukh Khan, Bollywood’s iconic superstar, where he shared what is happening in his living room with his 275480 followers!

So is the term privacy fading with the growing intimacy brought in by Social Media?

There are people who wake up in the morning to tweet before they brush their teeth! The advantages of accessibility of Social Media networks and the need to be present at those common platforms all the while is fast becoming a habit for an increasing number of people. You do not need a laptop to send an update when you have a smartphone and if not that, then too, you can use text messaging to do so… it can’t get simpler than that.

So with all these facilities available, the world of conversations, ideas, news and views has shrunk into140 character updates on  Twitter,  and status updates on Facebook and other social networks. While these networks have numerous uses and benefits, there are human factors like addiction and interference which makes things ugly. Imagine having a shrewd friend whom you can’t avoid adding on your account (I am sure all of us can name quite a few such people in our accounts). Now whenever you have a post on your wall, you will have them view it too even if you know it could be disastrous!

Another disastrous situation could be you discussing your work problems and someone from your workplace (again added out of courtesy) or even your boss finds it there! I need not elaborate what the consequences could be! And cases of people getting fired from jobs in corporate and politics are becoming legion.

So  While the  power of social media has brought a lot of sharing among people… there is a case for creating your personal code for  privacy, especially when over a million eyes are watching!

Integrating a social media plan to your branding strategy has shifted from being an option to becoming a necessity for survival in today’s fast moving market arena. Some years ago, the thought of adding a viral component to a campaign was a nice add on, but mere a requirement for success.

But today, companies have understood the importance of social media such as Facebook, Twitter sites and they are experimenting with it in order to find the best ways to control its reach and power to drive returns.

Social Media is produced via self- publishing and user- generated content vs the professional media outlets like TV, Radio, Magazines, and Newspapers etc.

As far as marketing is concerned, Social Media leverages pull marketing, whereas traditional media relies on the push marketing strategies.

Apart from this, what’s most impressive is the cost involved in social media. Social Media requires much smaller monetary investment in comparison to traditional media.

The social media typically reaches a highly targeted niche market and its messages come directly from individual consumers whereas the traditional media messages come most often from the company behind them.

Thus, this highly interactive strategy of branding is surely considered as ‘The next big thing’.

Image Source-

Social Media is indeed great and it has surely kicked the doors on traditional journalism. It is reshaping the title of journalist and revolutionizing how news is both reported and broken in near real time.

But can we trust Social Media as reliable and accurate news breaking medium? Most of us will say ‘No’. Isn’t it?

But why can’t it be trusted? The answer to this question is both surprising and ironic in that it has nothing to do with Social Media as a medium, but rather everything to do with its core foundation.

The future lies in the present

Let us just say that Social Media and news are the here and now. How it will evolve for the future has a lot of people asking this question and looking for answers. However, just weeks ago it was everywhere on the web that Facebook could soon become the globe’s leading news reader.

People have also been shouting from the hilltops for what seems like an eternity that Twitter is the wave of future for breaking news.

But just because people say this statement, does that make that true? The undeniable truth is another resounding no; it doesn’t make Social Media a reliable source medium for breaking news simply because someone says so.

Social Media needs to prove itself in this category before it will be called as a reliable breaking news source.

Content Source-, Image Source- Google images

Social Media has long back moved on from being merely a medium for entertainment and a spare time activity. The span has widened for social media and with context to education. It can be of high educational value as there are various tools like Blogging, Multimedia Sharing through YouTube and Slideshare, Collaborative authoring like Wikipedia and networking with Twitter and Facebook. All of these can be useful for students in various ways and this has been proved by some live examples of this emerging trend. We’ll look at Harvard.

Harvard Business School integrated Social Media largely into their running by creating their presence on all the major SM tools and linking them onto the university website

The social media page on the university website links you to the Leadership blogs and Microblogs by the professors while it also connects you to eleven Twitter accounts managed by the school, each related to a particular field like HSB News, alumni or MBA students and so on.

The page also connects you to the LinkedIn with separate accounts for alumni and students along with YouTube links, five Facebook pages and six RSS subscriptions! This way they have by large covered almost all major social networking and all of these networks are frequently updated and loaded with conversations!

The students read the blogs written by the professors and each other while they stay updated about news, events, datesheets, and syllabus that they are updated on by HBS Tweets. Social media has helped Harvard maintain a constant connection between the students and the teachers and keeping this communication largely based on studies.

Similarly Amity has also utilized the wide arena of social media through various tools which includes Facebook Applications like Are you a true Amititian and Smart Careers which generates a high amount of involvement of the students and the outside world too. They also use Slideshare for sharing applications and projects.

Social Media is the growing face of peer- to – peer communications with Social Networks such as Facebook, MySpace, Orkut becoming the new opinion discovery and sharing engines communication. Social Media is being used as an effective awareness and activation channel by a number of global brands with marketers reaching the audience directly. The film industry has made a move in bits and pieces too but it is still not a well thought-out initiative. Strangely, film industry is one of the verticals that can gain the maximum through social media, mainly because their target audience is everyone out there and everyone out there in an urban multiplex context is on Social Media!

The recently released Whats Your Rashi was promoted by Cloud9 on and it helped the movie generate curiosity amongst the people who strongly believe in astrology.

  • Wikipedia: Signing up on Wikipedia and feeding all the basic and interesting information about the film can make the film get noticed each time anything similar is being searched about. Frequent updating of information and events can continue generating traffic and hence developing curiosity.
  • YouTube: YouTube is the web hub of the new generation and uploading the movie’s trailers, songs and behind the scene videos can definitely help keep the movie on top of minds!
  • Facebook: 3 Idiots is an excellent example of this one, the official fanpage of the movie on Facebook gathered more than 6 lac fans. But creating a page alone would not help. My Name Is Khan and 3 Idiots may have generated equal amount of controversies and news but here 3 Idiots won the race. The reason is that the fanpage of MNIK with merely 50 thousand fans was not planned or well-executed. The updates had YouTube links and interviews while 3 idiots played it smart by frequent updates, adding contests, quizzes and later by posting most liked dialogues from the movie and the outcome was evident.
  • Twitter: The world is tweeting and this is a great platform to showcase whats in the pipeline. Creating an official account, talking about the movie, sharing interesting facts can get you more and more followers. But over tweeting can backfire too so be there but as much as required.
  • Official Blog: An official blog is where you can put elaborated information about the movie and generate interest. Movie buffs and fans would love to read about people they like so it is important to write about everyone associated with the film along with all miscellaneous activities and events.

Social Media can be a great help to the film industry if the strategic thought is based on consumer participation as was the case with 3 idiots. The context and content go hand in hand in the hearts of the consumer.

Social Media isn’t just about fun and entertainment; it is also a savior in hard times. This was recently proved when the dreadful earthquake hit Chile. Twitter,, Google and other social media tools are not mere networking sites but also informational banks that can help find people and connect.

  • Google Person Finder: it has been a phenomenal tool for those seeking information about their relatives and friends affected by the Haiti’s earthquake. The tool has two buttons where one can either look for someone or provide information about someone; the data is stored in a central database now having over 22000 records. With reportedly over 700 people dead it is a sure sigh of relief to get an instant Google update if someone saw your relative walk past than to wait for the official records.
  • Google Maps layers: Google Maps has a feature called MyMaps that allows the user to see the markets that are still operating. The maps also show the geological effects of the earthquake. Moreover Google is constantly updating the information from US geological survey showing the after-effects of the earthquake and the aftershocks
  • Twitter: Twitter updates can be sent as easily as in the form of an sms. This makes it the most easily accessible tool that can instantly disseminate the updates. The Chilean Red Cross are issuing new updates via Twitter.

With the constant growth of technology social media tools are adopting new features to become more user-friendly and useful.

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