Integrating a social media plan to your branding strategy has shifted from being an option to becoming a necessity for survival in today’s fast moving market arena. Some years ago, the thought of adding a viral component to a campaign was a nice add on, but mere a requirement for success.

But today, companies have understood the importance of social media such as Facebook, Twitter sites and they are experimenting with it in order to find the best ways to control its reach and power to drive returns.

Social Media is produced via self- publishing and user- generated content vs the professional media outlets like TV, Radio, Magazines, and Newspapers etc.

As far as marketing is concerned, Social Media leverages pull marketing, whereas traditional media relies on the push marketing strategies.

Apart from this, what’s most impressive is the cost involved in social media. Social Media requires much smaller monetary investment in comparison to traditional media.

The social media typically reaches a highly targeted niche market and its messages come directly from individual consumers whereas the traditional media messages come most often from the company behind them.

Thus, this highly interactive strategy of branding is surely considered as ‘The next big thing’.


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