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Behind the Doomsday title and results from a study conducted by the National Retail Federation in US, and a whole bunch of other people/companies, is the fact that more and more online shoppers are bypassing websites for Facebook and Twitter, at least in the retail space.
The study, which was based on more than 1,700 online shoppers, revealed some interesting findings re: the use of online shopping, social media, consumers and retailers:
42% of online shoppers “occasionally” follow a store via social media; not quite sure what we can glean from words like “occasionally” but… Of the 42% who do in fact follow a retailer:
- 58% do so to find deals
- 49% to stay up to date
- 39% are in it for the contests & events
Overall, nearly 60% of Facebook users have clicked on a link which took them to a retailer’s website compared to…
Nearly 70% of Twitter users who have done so!
While these numbers are interesting and all that, what the study also revealed is – 35% of Facebook users and 32% Twitter users said they would forgo a company website and make a purchase via these social media channels instead Did you he
ar that? That was the sound of website developers all over the land screaming NOOOO!!!!!!
You still need a website!!!
What do you think?
Do you think Facebook and Twitter have the potential to replace websites, at least to some degree?
Have you ever made a purchase via Facebook or Twitter and bypassed a website completely?
If so, did you do it because it was easier?
Sources: Original Post Facebook And Twitter Will Soon Replace All Websites & Media Post
With Facebook’s ever-changing layout, one forgets that there are some neat tricks that the FB status lets you pull.
Here are some super cool tips to help you use your status updates smartly…
Add a Dislike/Love/ Hate Option to Your Status Update
Now everyone’s got a ‘Like’ button.. so how cool would it be to have a ‘Dislike’ button…
The clever Status Magic Facebook app can add a dislike button to any status updates posted via the app. And if what you really want is to have an assortment you can actually customize the second emotion to anything, such as “love,” “hate,” “disagree” or even “LOLs.”
Hide Status Updates From Certain People
Facebook’s general privacy settings allow you to chose exactly who you want seeing or not seeing your FB status updates…You can select specific friend lists… or even specific people… to see your status…very useful for organizing a surprise party huh… ;).
Pre-Schedule Status Updates
The easy, free Later Bro service offers one the choice of easily pre-scheduling their status updates.
So believe it or not, all you gotta do is just sign in with Facebook Connect, select your time zone, type in what it is you’d like to say, set the calendar and clock to when you’d like to say it, and Voila!
“Kids are fighting and I need to go with my peace armaments!” This was a recent Tweet from Shahrukh Khan, Bollywood’s iconic superstar, where he shared what is happening in his living room with his 275480 followers!
So is the term privacy fading with the growing intimacy brought in by Social Media?
There are people who wake up in the morning to tweet before they brush their teeth! The advantages of accessibility of Social Media networks and the need to be present at those common platforms all the while is fast becoming a habit for an increasing number of people. You do not need a laptop to send an update when you have a smartphone and if not that, then too, you can use text messaging to do so… it can’t get simpler than that.
So with all these facilities available, the world of conversations, ideas, news and views has shrunk into140 character updates on Twitter, and status updates on Facebook and other social networks. While these networks have numerous uses and benefits, there are human factors like addiction and interference which makes things ugly. Imagine having a shrewd friend whom you can’t avoid adding on your account (I am sure all of us can name quite a few such people in our accounts). Now whenever you have a post on your wall, you will have them view it too even if you know it could be disastrous!
Another disastrous situation could be you discussing your work problems and someone from your workplace (again added out of courtesy) or even your boss finds it there! I need not elaborate what the consequences could be! And cases of people getting fired from jobs in corporate and politics are becoming legion.
So While the power of social media has brought a lot of sharing among people… there is a case for creating your personal code for privacy, especially when over a million eyes are watching!
Integrating a social media plan to your branding strategy has shifted from being an option to becoming a necessity for survival in today’s fast moving market arena. Some years ago, the thought of adding a viral component to a campaign was a nice add on, but mere a requirement for success.
But today, companies have understood the importance of social media such as Facebook, Twitter sites and they are experimenting with it in order to find the best ways to control its reach and power to drive returns.
Social Media is produced via self- publishing and user- generated content vs the professional media outlets like TV, Radio, Magazines, and Newspapers etc.
As far as marketing is concerned, Social Media leverages pull marketing, whereas traditional media relies on the push marketing strategies.
Apart from this, what’s most impressive is the cost involved in social media. Social Media requires much smaller monetary investment in comparison to traditional media.
The social media typically reaches a highly targeted niche market and its messages come directly from individual consumers whereas the traditional media messages come most often from the company behind them.
Thus, this highly interactive strategy of branding is surely considered as ‘The next big thing’.
Social Media is indeed great and it has surely kicked the doors on traditional journalism. It is reshaping the title of journalist and revolutionizing how news is both reported and broken in near real time.
But can we trust Social Media as reliable and accurate news breaking medium? Most of us will say ‘No’. Isn’t it?
But why can’t it be trusted? The answer to this question is both surprising and ironic in that it has nothing to do with Social Media as a medium, but rather everything to do with its core foundation.
The future lies in the present
Let us just say that Social Media and news are the here and now. How it will evolve for the future has a lot of people asking this question and looking for answers. However, just weeks ago it was everywhere on the web that Facebook could soon become the globe’s leading news reader.
People have also been shouting from the hilltops for what seems like an eternity that Twitter is the wave of future for breaking news.
But just because people say this statement, does that make that true? The undeniable truth is another resounding no; it doesn’t make Social Media a reliable source medium for breaking news simply because someone says so.
Social Media needs to prove itself in this category before it will be called as a reliable breaking news source.
Content Source- Mashable.com, Image Source- Google images
Social Media isn’t just about fun and entertainment; it is also a savior in hard times. This was recently proved when the dreadful earthquake hit Chile. Twitter, http://www.facebook.com, Google and other social media tools are not mere networking sites but also informational banks that can help find people and connect.
- Google Person Finder: it has been a phenomenal tool for those seeking information about their relatives and friends affected by the Haiti’s earthquake. The tool has two buttons where one can either look for someone or provide information about someone; the data is stored in a central database now having over 22000 records. With reportedly over 700 people dead it is a sure sigh of relief to get an instant Google update if someone saw your relative walk past than to wait for the official records.
- Google Maps layers: Google Maps has a feature called MyMaps that allows the user to see the markets that are still operating. The maps also show the geological effects of the earthquake. Moreover Google is constantly updating the information from US geological survey showing the after-effects of the earthquake and the aftershocks
- Twitter: Twitter updates can be sent as easily as in the form of an sms. This makes it the most easily accessible tool that can instantly disseminate the updates. The Chilean Red Cross are issuing new updates via Twitter.
With the constant growth of technology social media tools are adopting new features to become more user-friendly and useful.
Social networking websites like YouTube, Facebook, MySpace Twitter and several Google applications used to be banned at certain branches of the military in US. This was done due to the information exposure and the possibility of malicious acts. The ban has now been removed through a recent policy released by the Pentagon.
However there are certain limitations to the policy. The change would only be brought to the non classified Internet network and certain restriction can be instated by the high officials depending on the situation. Despite these limitations, it is indeed a reason to rejoice for all the military staff and their families. Internet is the medium through which one can stay connected with people anywhere around the globe and what could be better than this for the friends and families of the men and women working with the US military.
This is a great step by the Pentagon and will not only bring people together but allow the military staff to stay updated on the happenings around the world, bringing an element of entertainment to them. Although considering the risk factor that still exists, there will be strong monitoring of the communication and sharing that occurs.
This can be called a huge milestone for Social Media as it is apparently the popularity and vast usage and importance of the medium that resulted in this decision being taken.
The latest study from the Pew Internet analyses that various Americans look for different ways to search for the news. As per the sample of 2259 adults, the study reveals that three fourths of people i.e. 75 percent of them find news online.
They get it either forwarded via e- mails or posts on social networking sites and half of them (almost 52 percent) people forward it via those means.
Doesn’t it translate to a large portion of all Americans? It certainly does.
Apart from this, 59 percent of those surveyed gather there news from a combination of online as well as offline resources.
However, the study also tells that very few people (7 percent) these days are getting information from a single media platform. In fact, nearly half of Americans i.e. 46 percent of them get their news from 4 to 6 media platforms, out of which social networks are on the top.
Most people believe that Television is still the biggest source of news and they gather most of their news sitting in front of their TV sets. But the working populations rely on social networking sites such as Facebook, Twitter etc only to know what’s happening ‘in’ and ‘around’.
There are many journalists and free lancers that stay connected to their Facebook or Twitter accounts via their mobile phones in order to get the latest updates in different areas.
Social Media is the way various resorts and spa destinations have found to reach their customers. Moving ahead from the traditional advertising, these resorts are broadening their branding efforts by forming a direct connection with the customers.
Some of the remarkable examples are Tanjung Pasir Resort, Indonesia and The Canyon that have gone social in order to achieve customer recognition and remove the gap between them and the customers. Joining Twitter, Facebook and blogging on own website is the first step and then follows the most crucial part, engaging the audience. Tanjung Pasir Resort has been active on Facebook with more than 80000 fans while The Canyon tasted success with their employee blog along with the Twitter and Facebook accounts.
Social Media is a saviour for companies having limited funds as it needs more of time and attention than cost. Integrated campaigns and encouraging people to show up is the key to establish a strong connection with the people. Resorts have an added advantage of everyone out there being a prospect for them and there is no limited target audience.
Encouraging people to share their experiences at the resort or spa destination would also benefit the companies as there is more reliability factor when someone who has visited the place recommends it rather than the owners.
It is clear that Google has messed up with Buzz and its attempt to integrate social media into Gmail didn’t quite work. Though Google reacted quickly to the privacy concerns, but it wasn’t enough as far as bringing a new approach to social media is concerned.
On the other hand, Yahoo did something analogous before Google by signing a deal with Twitter and trying to stretch past email in order to make its company, a potential leader in social networking.
Though integrating tweets into search engine results isn’t a new concept, but Yahoo has a unique approach to it.
Now Yahoo users will be able to view their Twitter feeds and post directly from the Yahoo accounts. This is something similar to what they earlier did by allowing the Facebook users to update their profiles directly from their Yahoo account.
Now what Yahoo is offering here is a smart defensive move that may position it as a nascent social networking hub.
Let us see what all will it offer:
– It will help retain users and will increase their time on Yahoo sites
– It provides an incentive for the users to stay at Yahoo and reduce the amount of time keeping up with the things.
– It will offer new ways to bridge various social networks
– Most importantly, it keeps people looking at the ads on yahoo and generating revenues.