In last 3 years the communications paradigm has gotten completly transformed. From the one way traditional medium such as print, television or radio to the online medium. The online medium itself has undergone drastic changes the most significant being the dawn of web 2.0 technologies.
Web2.0 enables audiences to interact with brands in every walk of their life. People are constantly talking about their prefernces and dislikes and therefore it becomes extremly important for brands to talk back to their audiences.
Cloud9 media enables brands to talk to their audiences effectively in the dynamic messaging paradigm.