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Having partnered with Klout, an analytics service that tracks users’ influence on Twitter (based on variables such as the quality and number of followers and retweets), Virgin America is now extending free flights (plus tax) to influencers in Toronto.
The offer includes free round-trip airfare (Wi-Fi included) between Toronto and San Francisco (SFO) or Los Angeles (LAX) between June 23 and August 23. Those who received invitations for the offer — whether or not they decide to accept the flight that comes with it — were also invited to Virgin America’s Toronto Launch Event on June 29. Source: Mashable
What’s notable about the offer is that influencers who take the free flight will not be required to “do” anything — i.e. tweet or blog about their Virgin America experience (although the company is no doubt expecting they will do so). As Klout elaborated in a blog post, “We do not want to ‘buy’ your tweets. You are receiving the product because you are influential and have authority on topics related to the product. This is a more targeted form of receiving a sample while shopping at the grocery store. You are welcome to tell the world you love the product, you hate the product or say nothing at all.”
Indeed a great initiative in the line of engaging consumers and managing online reputation