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According to Ben Parr, Google’s anticipated real-time communication platform launches in less than 24 hours. That’s right, we’re talking about Google Wave


What we already know: On September 30th, Google will send out 100,000 invites to Google Wave. Since it’s already September 30th in Australia (where the Google Wave team is located), that means the invites will flood inboxes very soon.

The communication tool incorporates real-time updates, wiki-style functionality, extensions, playback, and many more features in an attempt to redefine how we communicate. Some call it an email killer, others think it’s too ambitious for its own good.

Hopefully, heres to another revolutionary idea from the Google team

According to Eric Qualman , It’s good to see that someone (Microsoft) is pushing Google with their launch of Bing. However, while it has some social elements (most popular searches now, Twitter, Facebook, LinkedIn showing high in the results, etc.) it doesn’t push the envelope enough to give Google a legitimate run for their money.

search-market-share-by-engineIf Microsoft were able to improve upon and integrate their Live CashBack program functionality into Bing, then that would make it much stronger. I strongly believe that the next game changer in search will be:

  1. Integrating my social graph’s reviews/purchases around products/services.
  2. Ability to give some money back to the user for a search purchase/review.

Compete data showed the activity on Bing was a small blip the day it launched, but then it was back to business as usual: Google (73.2 percent) Yahoo (16.5 percent) Bing (5.7 percent). We’ll see if Microsoft’s planned $80 million to $100 million ad campaign has any affect. Television advertising didn’t help a few years back, and they even used monkeys.

So there is still time Bing’s real future get’s decided.

kindle-internationalKindle has always been important but some changes have taken place for the Amazon product. According to Barb Dybwad, Amazon just announced a couple of major developments for its digital book reader line: the Kindle will get a price cut from $299 to $259, and a new version of the device that can access wireless content internationally goes on sale today for $279.

The new device shares the same form factor as the current Kindle, but has the extra internal hardware needed to connect to AT&T’s global wireless network in over 100 countries including the U.S. Pre-orders begin today with a ship date of October 19.

The current Kindle has made use of Sprint’s cellular network to handle wireless connectivity for the device. The new partnership with AT&T to handle the international version of the device is surely a great boon to AT&T, who is getting slammed by customers and competitors alike for its 3G service in the U.S.

A price cut for flagship U.S.-only version of the Kindle comes at a strategic time, right before many gear up for the holiday shopping season. Many would-be customers have cited the high price of the device as being a limiting factor, and a bit more than 13% drop might sway a number of personal buyers and gift-givers alike.

Wanted to always design your own monopoly property.Now you can, thanks to Hasbro and Google, according to Barb Dyward.


We’ve been covering the new Monopoly City StreetsMonopoly City Streets real-world game using Google Maps since it launched earlier this month. Now, a “Design Your Own Building” competition gives you a chance to create a property that could win a place in the actual game.

To enter the competition, you’ll need to create your 3D building with the free 3D modeling tool Google SketchUpGoogle SketchUp. Upload your design to the Google 3D Warehouse with the tag “monopolycompetition09″ to be considered for the contest (full rules here).

Whether your building wins or not, it will show up with all the other entries in the Competition Collection. The three winning 3D structures will net their creators global Monopoly fame by being incorporated into the actual Monopoly City Streets game. The overall winner also takes home a Google SketchUp Pro 7 license, valued at $495.

Will you be jumping at the chance to get your own creation into the biggest Monopoly game of all time? If so, let us know what kind of building you’d make.

Was Sesame Street this current when we were growing up?

By Pete Cashmore

Along with the Mad Men spoof that’s being widely shared online, the children’s TV show released a clip this week in which Big Bird, Elmo and Snuffy celebrate the letter “D” with an iPod ad-inspired video. (Perhaps “current” is the wrong word, since these Apple ads are far from new.)


We’ll assume the idea was cleared by Apple’s eagle-eyed legal department, and can’t wait to see other Sesame Street Apple ad parodies: Snuffy playing a stoned Ellen Feiss, perhaps?

This fact only goes to show how technology and social media is penetrating  the  lives of the young so much sooner.

The bread and butter for most publishers has been search traffic, specifically Google traffic. In fact, Google’s search traffic is so important it sprouted a whole new industry, search engine optimization. SEO firms helped publishers get more traffic, which translated into more viewers, which translated into more advertising dollars.


Within the past couple of years, social media properties have sprung a new “social media optimization” industry, based around optimizing content to be found within social media properties. This tended to focus on link services like Digg or StumbleUpon.

However, the looming question has been whether SMO would be a compelling counterpart to SEO. Turns out that that day may be fast approaching. As NewTeeVee reports, Facebook drove more traffic to Perez Hilton on his highest traffic day than any other source, including Google.

After Perez Hilton recorded a single-day high of 13.9 million page views on the day after the Oscars, web research firm Hitwise found that the celeb gossip site’s top traffic source is Facebook. That’s crazy — for nearly as long as web analytics have been widely available, the top referrer for just about anything has been Google.

But since the last week of December, Hitwise analyst Heather Hopkins said, Facebook has given Perez more visits than Google; with 8.70 percent compared to 7.62 percent in a week in the middle of February.

Amazon Kindle is a software and hardware platform developed by subsidiary Lab126 for reading e-books and other digital media. Three hardware devices, known as “Kindle”, “Kindle 2,” and “Kindle DX” support this platform, as does an iPhone application called “Kindle for iPhone”. The first device was released in the United States on November 19, 2007.[1]

kindle2The Kindle hardware devices use E Ink brand electronic paper displays, and are able to download content over Amazon Whispernet using the Sprint EVDO network (international version uses AT&T’s network both domestically and internationally).[2] Kindle hardware devices can be used without a computer, and Whispernet is accessible without any fee.[3] These devices also provide free access to the internet. Kindle devices sold prior to October 19, 2009 were sold only in the United States.[4] On October 7, 2009, Amazon announced an international version of the Kindle 2 with a built-in 3G (HSDPA) and EDGE/GSM wireless modem for connectivity in over 100 countries, which will go on sale October 19, 2009 worldwide.[5]

On March 3, 2009, launched an application entitled Kindle for iPhone in the App Store for iPhone and iPod Touch owners to read Kindle content. Through a technology termed “Whispersync,” customers can keep their place across Kindle hardware devices and other mobile devices.[6][7]

Amazon announced the Kindle DX on May 6, 2009. This device has a larger screen than its predecessors and supports PDF files natively. It is marketed as more suitable for displaying newspaper and textbook content.[8]

The Kindle competes with other e-paper devices: the Sony Reader, iRex iLiad, the Jinke Hanlin e-Reader, and CyBook by Bookeen.

These are tips by ezine articles to find  social media apps for your new iphone.

Try entering “iPhone Apps for Social Media” into your favorite search engine and see what you come up with. You’ll get a confusing array of sites, ranging from undifferentiated lists of iPhone apps, to articles on Internet Marketing, to blog posts about selected iPhone apps, to lists of free iPhone apps, to ads for commercial apps. Wow! Digging through the top hits on your list will begin to give you an idea what’s out there and some clues as to where to look further. You’ll learn there is an application available –called AppsFinder — that allows you to find other apps!

iPhone-App-Page-Group-TransparentPerhaps the best place to learn the benefits of an iPhone applications for a Social Media site is FaceBook — one of the most full-featured and popular apps available today. Go to FaceBook applications and you can learn how the iPhone apps allow you to manage a FaceBook account. You can do the same with other major Social Media sites like Twitter and MySpace but the FaceBook app has been around the longest.

By now you should have an idea of what you can do with iPhone apps. The last — and probably the best — source for finding iPhone applications are on the Social Media sites themselves. Use your favorite site and ask your contacts there what iPhone apps they are using? How do they like them? What apps have they used and found to have little benefit? What sources for free downloads are they aware of? What new apps have they heard about? Visit the apps download site to learn a little more and then try them out. There are applications out there to meet a multitude of interests. Finding ones that are right for you may take some time, but the benefits will be well worth the time and effort invested in finding them. Good luck in your search.

Social media optimization is a word coined by Rohit Bhargava. Here are the rules suggested by Rohit, Cameron and Jeremiah. These have been summarised by Loren Baker.

social-media-optimization1. Increase your linkability : Think blogs, content, aggregation & linkbait.

2. Make tagging and bookmarking easy : Include calls to action for users to tag, bookmark and Digg your stuff. I’d suggest the Sociable Plugin if you have a WordPress powered blog.

3. Reward inbound links : List blogs which link back to you via permalinks, trackbacks or recently linking blogs (like the Yahoo & Google blogs do).

4. Help your content travel : Content diversification can lead to mobility of your content beyond the browser.

5. Encourage the mashup : Let others use your content or tools to produce something a bit different or outside of the box with your stuff, even RSS.

6. Be a User Resource, even if it doesn’t help you : Add value and outbound links, even if it doesn’t help in the short term, it will in the long.

7. Reward helpful and valuable users : Give your contributors and readers the recognition they deserve.

8. Participate : Get in there and get involved in the discussions going on among the blogs and sites of others, and do it organically. Earn your rep on, don’t try and force it.

9. Know how to target your audience : Understand your appeal and those people you wish to attract.

10. Create content : A little bit of rules 1 & 4 here, but the underlying message is know the form of content working for you.

11. Be real : Transparency pays off and no one likes a fake.

According to Gerry Mc Govern, They don’t.

People rarely read Web pages word by word; instead, they scan the page, picking out individual words and sentences. In research on how people read websites we found that 79 percent of our test users always scanned any new page they came across; only 16 percent read word-by-word. (Update: a newer study found that users read email newsletters even more abruptly than they read websites.)


As a result, Web pages have to employ scannable text, using

  • highlighted keywords (hypertext links serve as one form of highlighting; typeface variations and color are others)
  • meaningful sub-headings (not “clever” ones)
  • bulleted lists
  • one idea per paragraph (users will skip over any additional ideas if they are not caught by the first few words in the paragraph)
  • the inverted pyramid style, starting with the conclusion
  • half the word count (or less) than conventional writing

We found that credibility is important for Web users, since it is unclear who is behind information on the Web and whether a page can be trusted. Credibility can be increased by high-quality graphics, good writing, and use of outbound hypertext links. Links to other sites show that the authors have done their homework and are not afraid to let readers visit other sites.

Users detested “marketese”; the promotional writing style with boastful subjective claims (“hottest ever”) that currently is prevalent on the Web. Web users are busy: they want to get the straight facts. Also, credibility suffers when users clearly see that the site exaggerates.

Therefore, we feel that for social marketeers using the internet to promote their idead, these tips are critical.

Only if we can reach out to the human mind can our ideas succeed.

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