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While most of the well known brands are adopting Social Media for powering their social presence and online identity, there are still a lot of fence-sitters with reservations about the impact of Social Media . Although the world seems to be there on these Social networks but there are still a huge number of people who do not find this medium reliable.
This category includes mostly people in their 60’s and beyond who are not accustomed to thinking, sharing and networking through Social Media. The major inhibitions they face are as follows:
- Social Networks are for kids : Some people still believe that a social network is a place for kids to have fun or for teenagers to find dates! Well this is clearly not the case because more than dating and friendship these networks are being used by professionals for networking and by various companies to engage with their consumers! .
- Credibility affected: Some carry this strong misconception that the presence of their company on social media would mean that the company is not into any serious business! Well, if this was the case we would not have organization like WHO present on Facebook! This myth can be easily fought by searching for their client base on Facebook… if they all are there why would they doubt your credibility if you are found to be there?
With the success of Ford, Dell, Coke and others, presence on Social Media as a brand and business enabler for any brand or organization is a established fact! High time people realise this.
“Kids are fighting and I need to go with my peace armaments!” This was a recent Tweet from Shahrukh Khan, Bollywood’s iconic superstar, where he shared what is happening in his living room with his 275480 followers!
So is the term privacy fading with the growing intimacy brought in by Social Media?
There are people who wake up in the morning to tweet before they brush their teeth! The advantages of accessibility of Social Media networks and the need to be present at those common platforms all the while is fast becoming a habit for an increasing number of people. You do not need a laptop to send an update when you have a smartphone and if not that, then too, you can use text messaging to do so… it can’t get simpler than that.
So with all these facilities available, the world of conversations, ideas, news and views has shrunk into140 character updates on Twitter, and status updates on Facebook and other social networks. While these networks have numerous uses and benefits, there are human factors like addiction and interference which makes things ugly. Imagine having a shrewd friend whom you can’t avoid adding on your account (I am sure all of us can name quite a few such people in our accounts). Now whenever you have a post on your wall, you will have them view it too even if you know it could be disastrous!
Another disastrous situation could be you discussing your work problems and someone from your workplace (again added out of courtesy) or even your boss finds it there! I need not elaborate what the consequences could be! And cases of people getting fired from jobs in corporate and politics are becoming legion.
So While the power of social media has brought a lot of sharing among people… there is a case for creating your personal code for privacy, especially when over a million eyes are watching!
Last we heard was that Facebook can get you fired if your boss finds out what you post about your work life… and now the threat creeps into your personal life.
Lets look at the five ways Facebook can get your personal life complicated:
Overanalysing: Paying too much attention to the posts and updates of your partner can get you in trouble within yourself and in your relationship! A fight and you don’t find him posting anything that might leave you wondering if he is hiding updates from you!
Watchdog: The first thing you do after logging into Facebook is to check the posts on the wall of your ex or your current partner? And is the attention that he or she gets troubling you?
Everything Public: The relationships and the break-ups are public when you are of Facebook. The world would notice the showering updates from your new love or suddenly stopped updates from your ex. No matter how much you try, the world will know your relationship status!
Record: Your wall talks about your past… you new relationship might just face a bitter moment once he or she goes through your old posts where you’re being consoled by friends on a break-up or celebrated on a hook-up!
Jealousy: This is the biggest factor! Each post on his or her wall making you jealous, suspicious and disturbed. If you hide the feeling it may leave you disturbed and if you share its a call for a fight! Either ways the relationship suffers!
It is just like dating someone at workplace, where you just can’t control the exposure!
There are many companies that are betting you have, and are integrating social media contests in order to help in raising the brand awareness. For instance- Company called Celestial seasonings, came up with a Facebook quiz for gaining more exposure.
Celestial seasonings isn’t the first company to use quizzes and contests to gain exposure, marketing agency called Spring Creek Group created a social media contest to increase the traffic during the launch of Bing’s search engine last summer.
But why are more and more companies using social networking to achieve brand awareness? The most obvious reason is that almost everyone has accounts on social networking sites.
Besides this, a great benefit to this latest online, marketing tactic is that it is very cheap. With the help of a quiz or contest, you can gain exposure quickly and it is the most efficient ways of doing it.
Be creative and fun with your quiz or contest. After all, no one said that you cannot have fun at work.
Social Media and related tools are providing easy access to informed masses for a number of groups. Facebook, for instance, has created an easy platform to promote social causes and awareness and many NGO’s, institutions, and crusaders are already utilising the vast exposure that is made available by this Social Media tool to create and drive their specific agendas. Although there are various pages created for all causes but we take a closer look to the most popular page for each cause.
- Earth Hour: Started In 2009, this Facebook Fanpage has managed to get 380,000 people, on its main fanpage enlisted for switching off all lights on March 27, every year for an hour. Regular posting of photos, videos and blog posts have generated fan involvement with almost each post here getting over 500 ‘likes’- incredible!
- Aids Awareness: This topic, has generated a lot of attention, with over 160,000 fans joining in to show their concern. However, given the spread of the pandemic, and its mass awareness, the conversations on the Facebook fan page are limited.
- Save the Tiger: This cause attracted 1.33 lac people but the discussion remains confined to creating awareness around the problem of poaching rather than directing or guiding opinion or mass action to any solution.
- Save the girl child Similarly the important cause of saving the girl child also did not get many takers on facebook with 8900 fans. Reason being the same as irregular updates.
- Climate Change Being the most talked about and concern generating cause, this one does not have a major presence on Facebook. There are several pages on Facebook promoting the cause but none of them has been able to get a huge number of people together. The reason being no regular posts or action by the creators which eventually takes away the interest shown by the fans.
Facebook can prove to be a great platform to promote social causes provided that the page is maintained with regular updates and encouraging participation.
Millions of consumers use social networking sites such as Twitter and Facebook every day, yet many travel firms seem very slow to tap up in the power of this media form.
Just six years after Facebook was established, it has more than 350m worldwide users. Besides this, Buzz today has everything required to reach more than 150m monthly users on the Gmail user base.
Experts have claimed that Travel is one of the foremost sections for consumers in the social media but businesses are lagging behind. Budgets are just slowly moving out of traditional marketing.
According to Paul Richer, senior partner at technology consultancy genesys, “If you are a specialist, participate in groups at Twitter and Facebook and position yourself as an expert.
There are real opportunities for the tourist boards- if a member of staff overseas has a GPS- enabled phone, he/ she can ask for queries and get instant feedback.
Similarly, travellers can easily find information about various places and share information with others on social networking sites such as Twitter or Facebook.
Social Media is considered as an effective tool and if it has worked in every field, it can surely boom the travel industry as well.