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So we spoke about the 20 startup’s vying for PepsiCo’s next social campaigns…here’s a summary of how they see some of PepsiCo’s brands employing their stuff:
The Pepsi Refresh project (due in part by the company’s decision to forgo Super Bowl ads) and Dewmocracy, for a new flavor of Mountain Dew, garnered Pepsico a lot of attention. Not surprising then that the startups conferred much of their pitches around means for PepsiCo to execute campaigns using their products.

Breakoutband (an application allowing users to create their own songs with friends, including the beats, lyrics and vocals )and MyCypher (a program that lets aspiring hip-hoppers to use their mobile phones to record tracks and share them with friends) focused on strengthening Pepsi’s already-strong bonds in the music arena. The company looks to setting up a band vs. band challenge presented by Pepsi.

PepsiCo’s Gatorade brand gets the spotlight –- FanFeedr proposed a web and mobile app to let sports fans follow their favorite teams and athletes. Pixable too plans a potential partnership with Gatorade, using its app to amass photos from pals on FacebookFlickr and Picasa to create branded montages.

A lot of the startups at PepsiCo10 were betting on the growth of mobile and tablet computers.

Miso, will allow users to tune in to television shows and earn rewards and badges. An alliance with television programs and brands like PepsiCo is envisioned.

Spot411 wants to insert social elements to TV viewing on the second screen.

On the other hand, wants to build and create conversations around shows. The USP of its technology is the knack to identify exact spots within a show and support it with tweets and status updates.

BizGreet’s and Affine Systems’s approach is from the advertising perspective.

Eventually, Pepsi will finalise 10 of these companies with which to launch pilot projects thus making it the Pepsico10. At Cloud9media, we are championing the creation of contextual social communities around interesting content and would be bringing you the latest developments on this score. Well we say let the best of them win!!! What do you think??

Source: Mashable



What’s next for marketers in the domain of social media, mobile, location and digital video?

PepsiCo executives, digital strategists and brand managers convened earlier this week at Pepsico’s headquarters in Purchase, NY, for presentations, from 20 promising tech startups, for positioning their products in future PepsiCo campaigns at PepsiCo10 with Mashable as a media sponsor.

Imagine a complete change in the way we shop, pay our bill at restaurants, watch television and even wake up in the morning. That’s what they had in mind and here’s a summary:

Changing the Way We Shop, Eat Out and Wake Up!!

Now self-checkout has been around a while, but AisleBuyer wants to further that by letting people use their smartphones to scan QR codes or Quick Response codes, (the little square shaped black and white barcodes). Imagine a zero wait time…AisleBuyer’s system will let shoppers unlock coupons and close transactions with their credit cards. There could however be logistical hurdles in the application.

Pushpins on the other hand, suggests, connecting QR code scanning to existing loyalty cards. Thus when you check out, the coupons are directly credited via your loyalty card.

Now the loyalty cards themselves might change. Mobestream Media and its Key Ring Rewards Card mobile apps allow users to switch their physical cards into digital ones, so you have a virtual wallet when you checkout.

TableTop Media, provides a self-checkout solution called the Ziosk to restaurants. With it, users can simply swipe their credit card when they’re ready to leave. The device also features content and games that users can interact with during their meal.

Evil Genius Designs on the contrary, wants to make your waits in line more entertaining with a series of interactive games (often branded for sponsors) shown on huge screens at places where long lines are customary.

Other companies looking to change the way we shop include ScanBuyMotiveCast and WeReward.

And then there’s Zazu looking to transform the alarm clock, so those of us who use mobile apps will wake up  to news, schedules, weather and even traffic alerts, with ads for products along the way.

Cloud9Media likes the idea of mobile based shopping, but would like to see more social applications, which could make buying niche products and services easier than it is today!

Source : Mashable

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