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So we spoke about the 20 startup’s vying for PepsiCo’s next social campaigns…here’s a summary of how they see some of PepsiCo’s brands employing their stuff:
The Pepsi Refresh project (due in part by the company’s decision to forgo Super Bowl ads) and Dewmocracy, for a new flavor of Mountain Dew, garnered Pepsico a lot of attention. Not surprising then that the startups conferred much of their pitches around means for PepsiCo to execute campaigns using their products.

Breakoutband (an application allowing users to create their own songs with friends, including the beats, lyrics and vocals )and MyCypher (a program that lets aspiring hip-hoppers to use their mobile phones to record tracks and share them with friends) focused on strengthening Pepsi’s already-strong bonds in the music arena. The company looks to setting up a band vs. band challenge presented by Pepsi.

PepsiCo’s Gatorade brand gets the spotlight –- FanFeedr proposed a web and mobile app to let sports fans follow their favorite teams and athletes. Pixable too plans a potential partnership with Gatorade, using its app to amass photos from pals on FacebookFlickr and Picasa to create branded montages.

A lot of the startups at PepsiCo10 were betting on the growth of mobile and tablet computers.

Miso, will allow users to tune in to television shows and earn rewards and badges. An alliance with television programs and brands like PepsiCo is envisioned.

Spot411 wants to insert social elements to TV viewing on the second screen.

On the other hand i.tv, wants to build and create conversations around shows. The USP of its technology is the knack to identify exact spots within a show and support it with tweets and status updates.

BizGreet’s and Affine Systems’s approach is from the advertising perspective.

Eventually, Pepsi will finalise 10 of these companies with which to launch pilot projects thus making it the Pepsico10. At Cloud9media, we are championing the creation of contextual social communities around interesting content and would be bringing you the latest developments on this score. Well we say let the best of them win!!! What do you think??

Source: Mashable

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