It is now common to hear stories about marketing or recruiting departments using social media. But what about CEOs? Could having the ‘top dog’ of your organization engaged in social media be an asset to other corporate efforts?

Below are a few strategies and case studies highlighting how having your CEO visible on social media can bring tangible results to your bottom line.

Top  4 advantages of using senior management using social media

Building Marketing and Public Relations Exposure

Turning Marketing Opportunities into Sales

Staying Connected to Future Employees

Customer Engagement

Carmen Magar, CEO of Chocri, a make-your-own chocolate bar company, says the exposure makes a difference. “While the competition can see everything (e.g. when customers suggest a new topping) and some of them seem compelled to copy my blog posts nearly word for word, it’s worth it because authenticity rules.”Source Mashable