Ford Motor Co. is rejuvenating its popular Fiesta Movement, which is the social media strategy Ford used to promote Ford Fiesta last year.

Ford unveiled that it has selected around 20 teams nationwide to participate in the movement.

This social media movement has been scheduled to take place from March 10. Each team will include two people that will drive the 2011 Fiesta and use social media sites such as Twitter, YouTube, Flickr, Facebook etc in order to document their experiences.

The teams will get to drive the cars for free and Ford will also pay for their fuel and insurance.

The idea to revive this campaign came after the success; the company got from their previous year’s movement. According to Ford, last year’s Fiesta Movement received 6.2 millions YouTube views, 4 million Twitter impressions and more than 750,000 Flickr views.

This movement got people talking about the Fiesta. Some groups even had number of people participated in the discussions hold on them.

Believe it or not, more than 6,000 people have already made reservations to buy the new 2011 Fiesta when it goes on sale this summer.

Whether it is the social media impact or the Fiesta’s performance, it has definitely worked wonders for the car company.

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