The notion of getting into social media might seem overwhelming for any small business.Spending time upfront before the launch to create a plan with goals that include how to translate that social media presence into dollars will go a long way towards achieving success.

Nine percent of small and medium-sized businesses use Twitter to market their businesses, And 32 percent of those businesses said they plan to include social media in their marketing plans in the next 12 months by using a page on a social site such as Facebook,Twitter Or lined In.

Here are some tips to help avoid panic when thinking about launching a presence on social media platforms.

1. Have a Plan:Don’t just get on the social media bandwagon because everyone else is doing it. Does it make sense for your business? Is it where your customers are?

The first thing to realize is social media is not for every business. “Understanding that is going to take a lot of the panic out for small business owners,” he said.

Falls recommended small business owners familiarize themselves with social media tools, look at who the target audience is to see where they are and then figure out how to engage these people and reach them. He said that as small business owners do this, they will be able to determine what their goals are with using social media.

He stressed having a clear call to action with anything in marketing. Social media is no exception. “You can still engage with people, provide valuable content and give them a call to action,” he said.

2.Take small steps with goals in the mind:

Building a loyal customer base using social networks such as Facebook and Twitter doesn’t happen overnight. At the same time, this approach might not be the ideal tactic for a small business that needs to move fast. Understand what your small business can get out of social media. For example, is it to sell products or build relationships with customers?

Falls said that deciding on taking small steps depends on how fast a business owner needs to see results. However, he stressed that social media is about building relationships and that takes time.

“I think the smart thing to do as a business owner is to have a plan with clear goals and objectives,” he said. “Social media is much more about building lifetime relationships with customers.”

3.Be Flexible:Striking a good mix with social networks can mean trying more than one strategy because there isn’t a magic formula for success. Falls advised being flexible not only about the tools you use but about where your audience is.

4.Be Willing to put some time into it:

Set up a social media presence and then check in regularly, but don’t feel it’s necessary to sit on Facebook and Twitter all day.

Falls suggested small business owners set up their social media pages so they can get notifications sent to their smartphones from these channels. But the more time you invest in using social media, the more you’ll get out of it.

Source:Mashable

Advertisements