Over the last 10 years, we’ve seen social media galvanize thousands over politics, create as many industries as it has destroyed, and offer an abundance of visual and audio entertainment.Below are some areas in which social media has had lasting, and arguably permanent effects on the ways in which we live.

Child Literacy:

It stands to reason that children who read and write more are better at reading and writing. And writing blog posts, status updates, text messages, instant messages, and the like all motivate children to read and write.By conducting a survey on 3000 children they observed a correlation between children’s engagement with social media and their literacy. Simply put, social media has helped children become more literate.

Ambient Intimacy:

It describes the way in which social media allows you to “… keep in touch with people with a level of regularity and intimacy that you wouldn’t usually have access to, because time and space conspire to make it impossible.”

Consider the many communications technologies through history — the telephone,  carrier pigeons, smoke signals — they are all fairly inconvenient and labor intensive.Communication through social network has become so convenient that it’s actually become ambient around us. It surrounds us wherever we want it, not necessarily when it wants us. We dip into it whenever we like.

Marketing Flux:

Marketing and advertising is transforming itself from an industry reliant on mass market channels to one which must embrace the power of the consumer and (attempt to) engage in conversations. The traditional approach of wide reach and repetitive messaging is now being replaced by many much smaller, niche and people-centric activities. Advertising isn’t dying, it’s merely changing form. We now have more power and more choice.

News as Cultural Currency:

We’re no longer lazy consumers of passive messages. Instead we’re active participants. We now get news through the network we’ve created, and the news we pass to one another says something about us. It tells others what we’re interested in and what’s important to us.

Souce:Mashable


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