According to Gaurav Mishra, there are 4 c’s to social media:

3519224670_2986237beaThe First C: Content

The first C, Content, refers to the idea that social media tools allow everyone to become a creator, by making the publishing and distribution of multimedia content both free and easy, even for amateurs.

User generated content, and the hope of monetizing it through advertising, is at the core of the business model of almost all social media platforms.

The Second C: Collaboration

The second C, Collaboration, refers to the idea that social media facilitates the aggregation of small individual actions into meaningful collective results.

Collaboration can happen at three levels: conversation, co-creation and collective action.

The Third C: Community

The third C, Community, refers to the idea that social media facilitates sustained collaboration around a shared idea, over time and often across space.

The Fourth C: Collective Intelligence

The fourth C, Collective Intelligence, refers to the idea that the social web enables us to not only aggregate individual actions, but also run sophisticated algorithms on them and extract meaning from them.