There seems to be a greater number of politicians using social media for their campaign than ever before. Facebook , twitter and other social networking sites have become publicity tools of choice.

Obama%20Internet_previewOne example is newcomer Matt Haag, who moved to Rochester from Baltimore in 2007,  and is competing for a seat in the city council. He has been able to do more than other candidates with social networking sites, targeted online advertising, video and other technologies to create buzz and build a grassroots organization — all in hopes of winning the primary election on Sept. 15.

Similarly President Obama was helped by a group called Blue State Digital for the Obama for America Web site.

Candidates agree there still is no substitute for meeting voters face to face, and direct mail remains a staple. The technology is an added tool, but likely another four or five years from supplanting traditional methods.

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