Social media has given immense power to the people; it has created a new layer of influencers in society that did not exist before. The biggest benefit of social media is its ease of use and simplicity to share. Sharing is the key element of social media; it is that sharing quality that makes it powerful! This, allows us to truly grasp the future of communications. While many are defining its future, the majority of people around the world have yet to embrace it and participate. This means that it’s only going to become more pervasive and as such, become a critical factor in the success or failure of any business.

With the injection of social tools into the mix, people now have the ability to impact and influence the decisions of their peers and also other newsmakers. The social media has moved from being a platform of personal expression to global participation. Social media is not a game played from the sidelines. Those who participate will succeed – everyone else will either have to catch up or miss the game altogether.

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Below are some tools that will help you network, share and build more effectively

  • Blogging tools – Desktop publishers for quicker and easier Blogging
  1. Word2007.com/blogging
  2. Windows Live Writer
  3. Blog It! – a Facebook application
  4. Scribefire – Firefox add-on
  5. Zoundry Raven
  • Promotion tools Help to promote your content on social webs and submit your stories to multiple bookmarking sites for consumers’ evaluation
  1. Onlywire.com
  2. Pressitt.com
  3. Digg.com
  4. Delicious.com
  5. Buzz yahoo.com
  6. Propeller.com
  7. Reditt.com
  8. Stumbleupon.com
  9. Technorati.com
  • Tracking tools – Help to keep the track of conversations about your brand or your personal brand on Social Media Sites
  1. http://www.google.com/alerts
  2. http://www.facebook.com/lexicon/
  3. http://www.jodange.com/
  4. http://backtweets.com/
  • · Synchronized status updating tools – Help to change your status at one or more social networking websites at once
  1. Ping.fm – To most of the Social Networking sites.
  2. TweetSync – Twitter – to – Facebook.
  3. Twitterfeed.com – Facebook – to – Twitter – Explanation how to setup                                                                                        it (Post-your-facebook-status-to-twitter)
  4. Hootsuite.com
  • Video distribution toolsHelp publishers to upload and deliver online videos to multiple video-sharing sites
  1. http://www.tubemogul.com/
  2. http://heyspread.com/
  3. http://www.vidmetrix.com/
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