Twitter has a brand new look! A fantastic icy-blue homepage, as a regular twitter user you may have missed it as you are constantly logged in. But what does this new homepage over 5 billion people yet to become twitter addicts. In the last one year, twitter has transformed from being a tool to keep your friends updated on your status to being the most sought after place for global events.

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The description on the new homepage clearly describes Twitter’s ambitions as a micro blogging platform. Here’s the old description text: “Twitter is a service for friends, family, and co-workers to communicate and stay connected through the exchange of quick, frequent answers to one simple question: What are you doing?

And here’s the new text: “Share and discover what’s happening right now, anywhere in the world”

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Between both the descriptions, there is a clear demarcation from the personal network – the people you live, sleep, and work with – and the focus on realtime discovery and world events. Twitter’s stepped away from being branded as a social network, or being compared to Facebook.

The second big change is the search – specifically the trending topics. Twitter now makes sure that the users know what the Twitterverse is talking about. What is even better, Twitter provides an explanation of the trending topics. The explanations are pulled from ‘What the Trend’ and although it looks like the explanations aren’t updated in realtime. Everything is geared towards a curious onlooker seeing that Twitter is the place to have a conversation about anything that’s anything in the world. In the day an age of convergent communications Twitter signifies the one to many communications paradigm.

Twitter was first conceived as a place to update your friends and interested parties on your life. It was focused on you. Now Twitter has taken away that focus, and in its place, Twitter is focusing on the entire world. There’s not a single reference to you in Twitter’s new explanation. And although the direction is one to many the effect is one on one!

Emphasizing that Twitter is the world’s platform for realtime information, for being connected to the entire world, is a savvy move on the part of Twitter. People who have something to promote are already on Twitter. Now the company has to convert the people who think Twitter’s just about telling people about what lunch you ate.

Welcome to Twitter, the hotspot of cultural and global relevance. Welcome to Twitter, Chapter 2.

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